Visibility & Operations in the Age of AI.
Structuring digital assets for AI search and traditional results.
GenAI Optimization (GEO)
Search behavior is shifting. As AI-generated results displace traditional clicks, visibility requires more than keywords. Product data and content are structured and enriched so AI engines can effectively interpret and surface the information. Quality data acts as the backbone for matching offerings to buyer intent.
Operational Visibility.
Assistance is provided for the setup and optimization of key Google ecosystem tools to maximize performance:
- Google Merchant Center™: Product feeds are standardized for accuracy and reach.
- Google Search Console™ & Maps™: Digital assets are verified and optimized for local presence and operational clarity.
- Google Analytics 4™ Integration: Data streams are configured to track user behavior and attribute conversion value to specific digital touchpoints.
Compliance & Standards.
All strategies adhere strictly to the Swedish Marketing Act (SFS 2008:486). Marketing representations are formulated to be clear, non-misleading, and truthful regarding product characteristics and pricing. This legal compliance safeguards the recipient’s ability to make well-founded transaction decisions.
Operational Execution:
- Feed Validation: Automated pre-checks against Google Merchant Center™ policy data to prevent account suspensions.
- Price Integrity: Dynamic synchronization between landing page schema and ad inventory to ensure pricing accuracy.
- Transparency: Structural clarity in shipping costs and return policies to meet EU consumer directives.
